The Pink Tax in the Supplement Industry

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  • By Gabriella Mickel
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If a supplement company or product is promoted as being specifically for WOMEN, it’s probably just a marketing tactic...

DISCLAIMER: Some HORMONAL or vitamin products may be better suited for women or men, this is not what I’m referring to here.

A lot of companies are slapping a pink label on something like a generic protein powder and claiming it’s somehow better for or made for women. This is done so often that my fellow ladies come into Bullfrog looking for women’s specific proteins, BCAAs, etc. AND THEY ARE SCARED to take a product that doesn’t say “for women” or have a pink label.

These companies hire our favorite fitness influencers to tell us these products are great. I don't know about you, but I hardly ever hear any of them talk about the ingredients. WHAT does the product do? HOW does it work?

My goal here is to show women that the marketing doesn’t matter. What matters are things like ingredients, brand integrity, and yeah even price.

I did a little digging and found the cost of a 30 serving amino product from two of the most widely advertised “female” brands. These brands charge about $30 for 30 servings of BCAAs. You can buy a 30 serving BCAA product here for $23...the only big difference? The one here has a red label instead of a pink one.

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In addition, neither of these “female” brands disclosed a significant amount of information. Both products had proprietary blends and neither company said anything about the facility the products are manufactured in OR who even owns the company.

Ladies, don’t spend more of your money than you have to. Flip that label over and compare. Look for things like a full disclosure supplement facts panel (no blends), well dosed and research backed ingredients, and a mention of where it’s made (is it an FDA inspected or cGMP facility?).

Some may argue that a pink label will help give women the confidence to try and use supplements. I’m arguing that they are reinforcing a myth that only specific brands/products are made/safe for women.

What will give women the confidence to try supplements is the education and knowledge they deserve, not a pretty pink label.

The pink tax should not have a home in the fitness industry.


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